jet set

Bora Bora: current jet set favorite.

The jet set is the international group of rich people who congregate at the world’s most fashionable resorts.

Members of the jet set are also members of the carriage trade, due to their high net worth, but they may or may not have the social status necessary to belong to the beau monde.

In short, to belong to the jet set, you need money, fashion sense, and sufficient leisure time to travel frequently to ultra-ritzy locales.

Yes, the resort is older, but with our $50 million renovation, we hope to win back members of the jet set.