bōng SHEEK´ bōng ZHANG´-hruh
(French, ‘good style, good type’)
Bon chic, bon genre is a French fashion adjective similar to ‘preppy.’ The term also applies to a lifestyle.
As applied to a person or outfit, bon chic, bon genre, often
abbreviated BCBG, means elegant, classic, and understated.
As a lifestyle, BCBG refers to the privileged culture of a
certain segment of the French upper class that focuses on old
money, the best schools, and impeccable manners.